Settebelo- Newbury Street
Boston, Massachusetts

 

 

 

 

 

Settebello is an exclusive women's clothing store formerly located in a much larger space in Bostonís Back Bay. The challenge was to compress the merchandise display into the center spaces of the store, and still maintain a gracious open and distinctly non-mass merchandised atmosphere.

 

The main floor area is divided into 3 areas which differ in function and degree of privacy.

 

The front space which opens onto Newbury Street via a large bay window is laid out with comfortable seating and oriental carpets and is lighted by a nineteenth century brass chandelier.

 

The salon atmosphere of this first bay with relatively little product display leads to 3 bays devoted entirely to merchandise display and sales.

 

The final bay and the most private of the space open to the public contains changing and fitting rooms.

 

The remaining space is devoted to support functions such as storage, mechanical, and staff rooms.

 

 

 

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